The appointment brings a veteran of regulated digital-asset and brokerage businesses to a firm turning its focus from growth alone to the foundations that sustain it.
Tag Markets today announced the appointment of Craig Lund as Chief Executive Officer. Lund will lead the company’s executive team and its next phase of development, working alongside the firm’s founders and existing stakeholders.
Lund brings more than fifteen years of experience across financial services, regulated digital assets, operations and governance, with senior leadership roles at Merrill Lynch, M2, MidChains, BitOasis, and Property Finder. He has helped take multiple regulated financial businesses from formation to licensing across several jurisdictions, has led teams numbering in the hundreds, and has worked within organisations responsible for several billion dollars in trading volume. His experience spans risk, regulatory engagement, cross-border settlement, product infrastructure and the building of executive teams.
At BitOasis, he was part of the leadership team that scaled the business many times over and contributed to securing one of the first in-principle approvals granted by Abu Dhabi Global Market to a digital asset exchange and custodian. At MidChains, he helped build an over-the-counter desk that reached multi-billion-dollar volume within its first year. At M2, he led the group operational structure that took a globally regulated exchange and custody platform from a standstill to launch within months, under multiple global regulated frameworks.
The appointment comes as Tag Markets turns its attention to the part of a brokerage that clients experience most directly. Spreads and platforms are compared in an afternoon; a client’s view of a firm is formed by how quickly a withdrawal is processed and how promptly a support question is answered. Lund’s brief places those measures at the centre of the firm’s priorities and treats them as standards to be defined, measured and continuously improved.
“A broker earns trust in the moments a client feels, not in the ones it advertises,” Lund said. “The next chapter for Tag Markets is defined less by how fast it grows than by how well it runs. My focus is on the operating discipline, the governance and the client experience that let a firm grow across markets without losing the confidence of the people it serves.”
Three priorities define the agenda. The first is operating discipline: clear operating standards and escalation thresholds across the business, so that decisions are taken at the right level and are visible after the fact. The second is the resilience of execution, from order routing and pricing through to the controls that govern how changes reach live trading environments. The third is client service treated as management information, with feedback recorded, measured and reviewed so that patterns are seen early and acted on.
As Tag Markets grows across markets, the demands on its internal systems, its governance and its regulatory engagement grow with it. Lund’s background at the intersection of regulated finance, operational scale and technology reflects the capabilities that matter most at that stage.
About Tag Markets
Tag Markets is an online trading services provider offering access to foreign exchange, commodities, indices and other markets through leading trading platforms. Tag Markets is the trading name of “T.M. Financials Ltd”, incorporated in Mauritius (Company No. C185265), and regulated by the Financial Services Commission of Mauritius as an Investment Dealer (License No. GB21026474). Further information is available at tagmarkets.com.
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